A wise woman once told me “just because you can do it yourself, doesn’t mean you should!”
One of the most important factors in finding success as a Small Business Owner is building a brand. I meet women everyday who are so incredibly hardworking, resourceful, and industrious - juggling a plethora of responsibilities in the 24-7 balance of work, family and community life. Ultimately, we all want the same thing- to grow our brands, make more money, expand our business and provide for our families. Women in my network are crushing it in real estate, finance, beauty, health, fitness, wellness and so on.
Why on earth would you crown your achievements with a DIY logo and homemade marketing materials? This common mistake can actually harm your business before its had the chance to succeed. Your logo is one of the most visible elements of your brand, followed by your website, business card/stationary and other marketing materials like newsletters, ads, flyers, social media, videos, etc. A DIY job is a disservice to your business, it instantly gives the impression that your business is not thriving and is inferior to competitors.
A successful brand is something that you have built over time, earned by being consistent, always projecting the same professional appearance, and most importantly, maintaining your customer’s trust. Your brand should be a reflection of your hard work.
A brand is a lot like a home. I am the first one to roll up my sleeves when it’s time to take on a home improvement project. DIY jobs are empowering and give us a sense of personal accomplishment. Would you take on rewiring your fuse box? No, you would call a professional! Much like your home, your brand requires the same care.
My business is based around communicating to the world just how awesome you are! For over 15 years I have worked with the singular goal of showcasing my client’s success and helping them to expand their business. Allow me to focus on promoting you, while you continue to focus on what’s important.
Drop me a line and let's discuss your next project! Email: email@example.com